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#6: A redemption narrative: the history of Viking Cruises
How Viking became the largest and fastest-growing premium cruise brand
 • 
Jess Peterson
1
October 2023
#5: October Travel Links
An old-school link roundup with my favorite things from around the internet
 • 
Jess Peterson
1
September 2023
#4: Premium vs Luxury Strategies in Travel
What does luxury travel mean? And does it matter? Hint: it's more important to the people managing the brand than to customers.
 • 
Jess Peterson
August 2023
#3: The business of icebreaker cruises
Ponant's Commandant Charcot is the world's only icebreaker cruise ship, but icebreakers are extremely expensive. How does Ponant position such a unique…
 • 
Jess Peterson
5
#2: Svalbard!
How to visit the northernmost town in the world and a few highlights from my trip
 • 
Jess Peterson
1
June 2023
#1: Travel Companies need to evolve their thinking around Customer Experience
Customers' digital lives have changed their expectations. How should travel companies adapt?
 • 
Jess Peterson
1
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