I would like to add a few points that were not mentioned and are important in understanding the reasoning behind these big ships.
First one is the ship is the destination, therefore, the typical big ship customer is not entirely motivated by destination but rather by the experience onboard.
It is also an entry product for cruisers to be, younger families are amongst the key customers for this type of experience at sea. Price point is attractive to younger audiences that are, as we know, priced out of more exclusive experiences in smaller ships.
The Icon of the Seas will operate mostly between the US and CocoCay (Royal's private island) bringing a different type of experience to their customers.
Thank you Jess! Deep analysis of travel, particularly cruising, is so fascinating. Tremendous detail makes for interesting reading. Keep up keeping us so well informed.
Hi Jess,
Great read as always!
I would like to add a few points that were not mentioned and are important in understanding the reasoning behind these big ships.
First one is the ship is the destination, therefore, the typical big ship customer is not entirely motivated by destination but rather by the experience onboard.
It is also an entry product for cruisers to be, younger families are amongst the key customers for this type of experience at sea. Price point is attractive to younger audiences that are, as we know, priced out of more exclusive experiences in smaller ships.
The Icon of the Seas will operate mostly between the US and CocoCay (Royal's private island) bringing a different type of experience to their customers.
Thank you
Bruno
All good comments Bruno. Thanks for reading!
Thank you Jess! Deep analysis of travel, particularly cruising, is so fascinating. Tremendous detail makes for interesting reading. Keep up keeping us so well informed.
Thank you Susan. Appreciate the kind words.