Bureau of Adventure | Jess Peterson | Substack

#4: Premium vs Luxury Strategies in Travel

What does luxury travel mean? And does it matter? Hint: it's more important to the people managing the brand than to customers.

Sep 10 •

New

#3: The business of icebreaker cruises

Ponant's Commandant Charcot is the world's only icebreaker cruise ship, but icebreakers are extremely expensive. How does Ponant position such a unique…

Aug 19 •

How to visit the northernmost town in the world and a few highlights from my trip

Aug 12 •

#1: Travel Companies need to evolve their thinking around Customer Experience

Customers' digital lives have changed their expectations. How should travel companies adapt?

Jun 28 •

Bureau of Adventure

Bureau of Adventure

Travel business commentary and curated travel tips. If you work in the industry or you love to travel, consider subscribing!

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