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#6: A redemption narrative: the history of Viking Cruises
How Viking became the largest and fastest-growing premium cruise brand
Nov 25
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Jess Peterson
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#6: A redemption narrative: the history of Viking Cruises
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#5: October Travel Links
An old-school link roundup with my favorite things from around the internet
Oct 7
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Jess Peterson
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#5: October Travel Links
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#4: Premium vs Luxury Strategies in Travel
What does luxury travel mean? And does it matter? Hint: it's more important to the people managing the brand than to customers.
Sep 10
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Jess Peterson
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#4: Premium vs Luxury Strategies in Travel
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#3: The business of icebreaker cruises
Ponant's Commandant Charcot is the world's only icebreaker cruise ship, but icebreakers are extremely expensive. How does Ponant position such a unique…
Aug 19
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Jess Peterson
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#3: The business of icebreaker cruises
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#2: Svalbard!
How to visit the northernmost town in the world and a few highlights from my trip
Aug 12
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Jess Peterson
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#2: Svalbard!
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#1: Travel Companies need to evolve their thinking around Customer Experience
Customers' digital lives have changed their expectations. How should travel companies adapt?
Jun 28
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Jess Peterson
12
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#1: Travel Companies need to evolve their thinking around Customer Experience
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Bureau of Adventure
A newsletter about the travel business and how to take better vacations
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A newsletter about the travel business and how to take better vacations
By Jess Peterson
· Launched 5 months ago
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